With the Hispanic population of the United States literally growing by the day, it makes sense that businesses should strive to provide better customer experiences for Spanish-speaking customers.
Spanish is growing to be a major language in the United States.
With that being said, this is unfortunately a pretty common blind spot for less culturally diverse businesses.
Many businesses simply don’t take into account how a language barrier (and other cultural barriers) can play into poor customer experiences for Spanish-speaking consumers in the United States and around the world.
Obviously, with English often being considered the primary language in the United States, most businesses don’t even think about the fact that there are customers who speak very little English (or sometimes even no English at all).
And yet, providing a great experience for these customers is crucial. For some businesses, the Spanish-speaking population makes up a massive percentage of their consumer base.
And for many companies, the Hispanic population makes up a significant percentage of their targeted customer demographic.
Therefore, in this blog post, you’re going to learn 3 tips for how to provide better experiences for your Hispanic customer base.
These tips are simple and actionable. You can start making them happen today. But even better, they have the potential to really revolutionize your Hispanic-facing customer service efforts.
Let’s dive into it.
1. Use A Bilingual Virtual Receptionist Service
A bilingual virtual receptionist service can be a great way to bridge the gap (and the language barrier) when you don’t have enough employees to provide bilingual customer service on the ground within the company.
These types of services can be hired to help you provide bilingual support to your customers, thereby making sure that your Spanish-speaking consumer base is covered and that they can reach you for questions, queries, and problems that they may be experiencing while utilizing your products or services.
Plus, one of the great things about these bilingual virtual receptionist services is that they can often save you money. It’s often cheaper to utilize a service like this than it is to build a whole receptionist department of your own.
So it’s kind of a win-win, especially for smaller businesses.
2. Employ Your Own Bilingual Service Representatives
If you’re not going to contract out your bilingual service requirements to a service company, then hiring bilingual representatives in-house is probably the next best thing to do.
What you don’t want to do is end up in a situation where you have people who speak Spanish calling you for assistance, and being unable to assist them because you don’t have anyone who speaks Spanish in your department to provide the customer service that this person needs, wants, and deserves.
Therefore, you may need to make it part of your hiring process to make sure that a certain percentage of your customer service representatives speak Spanish, so that you can serve this crucial demographic when it comes to solving problems and providing assistance after the sale.
3. Provide Culture-Specific Training
Another important thing to understand is that the United States is a hotbed of different cultures. ethnicities, and worldviews.
This is the great thing about the United States.
However, if your customer service department is too one-dimensional, they may miss out on some of the sensitivities required to help people who have a different cultural worldview than they do.
In other words, it’s really important to make sure that your customer service department representatives are trained to understand the entire breadth of their customer base.
And sometimes, this may require a bit of important and sensitive cultural training.
There you have it.
Three tips to help you provide a better experience for your Hispanic customers.
Make sure you don’t neglect this vital part of the customer service experience.
Your company will stand to grow and prosper for it.
If you’re not sure where to turn, consider hiring a coach, consultant, or even a language expert to help you lead your team to better outcomes.
You can also try some surveys and polls to see how your customers currently feel about your service—which can give you some awesome feedback to see how you might be able to improve moving forward.
But whatever you do—don’t just stand by and do nothing.
Taking action is always the key to making things better.
Start with these 3 steps, and then continue onward from there as a starting point.
You’ve got this.
Now get out there and make it happen.
Vivek is a published author of Meidilight and a cofounder of Zestful Outreach Agency. He is passionate about helping webmaster to rank their keywords through good-quality website backlinks. In his spare time, he loves to swim and cycle. You can find him on Twitter and Linkedin.