6 Advantages of occasion advertising and marketing

Famous marketer marketo defines event advertising and marketing as “…the procedure of growing a themed exhibit, show, or presentation to promote a product, provider, reason, or organisation leveraging in-individual engagement.”

Right here when we are speaking about activities we mean on-line and bodily activities each. on-line activities consist of webinars, stay feeds, podcasts and similar programs. on the other hand, bodily occasions consist of conferences, concert events, and exchange shows. this category of activities has until now formed the principal bite of event marketing.

Activities additionally provide the manufacturers a threat to painting their business and character and interact with the customers on a non-public degree. whilst you deliver the clients a cherishing revel in of your logo it blessings you in more than one ways some of that are.

Goal specific customers

if you have a specific target audience which you want to attain then activities is the exceptional manner to achieve this. discover corporations which have similar hobbies as yours and get their interest through events.

Engagement with customers

provide your customers a threat to fulfill with you and interact with the product or service that you need to provide. bodily or on line each styles of events give you the possibility to give your emblem in a unique persona and outlook altogether.

Publicity to branding opportunities

build emblem recognition to your product and additionally have interaction with other similar brands in the enterprise. using occasions you could discover specific branding options that can show beneficial in your logo in totality.

Lead technology

event marketing additionally presents you profits in the shape of lead conversions. it is straightforward for customers to don’t forget your brand if it has provided them some precise reports. you may effortlessly generate more and higher first-rate leads furnished you deliver the clients an enjoy worth remembering.

Feedback from customers

you have got many clients however you do no longer realize the opinion they have of you. at some point of events, you could get recommendations and receive questions about existing techniques and products which you won’t have notion earlier than. this remarks out of your valuable clients can offer the a good deal-wished impetus on your logo.

New connections

one predominant gain which you get thru event marketing is that of getting to make new connections. in a stadium or corridor, there are great possibilities that allows you to discover. you can locate your most valuable customer or a future sponsor or perhaps a new associate by means of organizing an engaging occasion.

but, while organizing a physical event be careful of what number of could be coming in any other case there’s a risk of it getting jeopardized. while organizing an internet event make sure to provide exciting, enticing and enriching content material to the customers as that could boom your logo fairness.

Willing To Participate In this Shop-e-Fest Event?

This is your chance to have fun and make an impact on your organization. Remember, the bottom line is to get your brand out there and get people talking about it!


Jawaharlal Nehru Stadium, Pragati Vihar,

New Delhi, Delhi 110003

January 19 – 21 | 11:30AM