Advertising your brand is a crucial step in your business. You can create the best product or service in the world. But if people don’t know about your business, they won’t spend money on your offers. The point of putting your business online is to find clients and make money. One of the best ways to get your business in front of people online is through pay-per-click advertising.
PPC advertising is essential to every business online. You may assume only the ecommerce platforms are viable for PPC advertising. People like lawyers may ask, Why do PPC? The truth is all businesses can benefit from this kind of advertising. For instance, a law firm can promote its business by using PPC ads to rank on top of Google search. This kind of visibility helps the law firm to easily acquire interested clients.
The Most Popular PPC Platforms to Explore
1. Facebook Ads
Facebook ads focus on demand generation from prospective customers. The platform re-targets the advertisements for segmented and customized audiences. The method presents your brand to the customers who did not know about you. The added advantage is Facebook Ads allows you to advertise on Instagram.
2. Google Ads
Google Ads focuses on-demand harvesting by showing adverts based on their searches. The Results show you the users who have actively interacted with your content ad. Google owns 78 percent of the PPC market share in the globe. PPC on Google Ads means you can reach a global demographic.
3. Promoted Pins
Promoted pins are Pinterest content that is paid for so users can access them in the related categories. The promoted pins show up in the users’ feed just like it occurs in Google Ad platforms. If you are interested in advertising on Pinterest, you can pay for the actions, clicks, and impressions depending on the type of campaign you intend to run.
4. Quora Ads
Quora is a platform that has a large and diverse audience. The platform contains questions and answers fares that show up on the search engines. Advertising on Quora is a great way to increase the visibility of your content. Promoting your content on Quora can rank your brand on the first page of the search results.
5. LinkedIn Ads
Linked in ads are the most useful for B2B businesses because it is the platform for professionals. You can run sponsored content Ads on this platform for massive outreach and visibility. Running the Ads in a highly targeted audience will guarantee clicks and brand awareness.
6. Youtube Ads
Youtube has over 2 billion logged-in users per month. On this platform, you can effectively reach your audience. Advertising on this platform technically functions like Google Ads Systems. The search and display campaigns target the specific demographic, thus making it more relevant.
Get Started With PPC Advertising
PPC can seem intimidating at first because of its complex technical nature. But once you get started, it gets more effortless and transformative to your business. The tactics are convenient and can attract the right traffic and leads to your brand. Achieving success with PPC marketing requires patience and a lot of trial and error. Testing different ideas on these platforms will eventually lead you to what works for your business.
Vivek is a published author of Meidilight and a cofounder of Zestful Outreach Agency. He is passionate about helping webmaster to rank their keywords through good-quality website backlinks. In his spare time, he loves to swim and cycle. You can find him on Twitter and Linkedin.