A podcast is a show made available on the internet and is usually in the form of audio files. This can be in the form of episodes, each presented as a new episode or a continuation of the previous one. This could have been a foreign concept only a few years ago, but today podcasts can help you reach out to your clients. If you want to ride on the podcasting bandwagon, you can learn how to start a podcast with melonapp.com and reach more prospective customers for your startup.
7 Ways a Podcast is Beneficial for Your Startup
- Direct Communication with Prospects
Podcasts are widely listened to today and especially by the younger population. So, if you belong to an industry with a high influx of customers, podcasts could be the answer you are looking for.
- No Need to Break Your Marketing Budget
Running a startup means that you don’t have much of a marketing budget for promoting your products and services. You usually rely on word of mouth or your existing customers to get new customers, but podcasts open an entire window into the market for you.
- Reach out to Qualified Prospects
One-on-one consultations are not possible with all the prospects,which makes a podcast the answer to many problems. However, you can send out a podcast, and all your prospects can listen to it, connect with it and reach out to you. You can learn how to start a podcast with melonapp.com.
- It’s Fun
Experimenting with and for your business is always exciting. This would not only create new jobs in the industry but could also be a game-changer for the company.
- Easy to Find the Time
You might never have the time to get in touch with each of your customers or prospects becausetime and money are scarce resources when you are running a startup. However, running a podcast can be easy and less time-consuming. At the end of the day, find 30 mins to record your podcast and then publish it. This entire process could take 1 hour, or you can pre-record all podcasts on the weekend.
- More Technology Friendly
Businesses are making their online game stronger with each passing day. That is why it is important to stay ahead of your competition. Podcasts can give you the opportunity to be heard.
- It’s Lucrative
Podcasts today are making money on the internet if you present information that people hear. Startups always need an additional revenue stream, and a successful podcast might bring precisely that for your business.
People in business who have jobs usually listen to podcasts as they commute to work. This is when they are open to suggestions and may also consider investing in your business. Ideally, you don’t have to sell your business to them directly but engage them with relevant information about your industry. Putting information out there can intrigue them, and they might consider investing.
Vivek is a published author of Meidilight and a cofounder of Zestful Outreach Agency. He is passionate about helping webmaster to rank their keywords through good-quality website backlinks. In his spare time, he loves to swim and cycle. You can find him on Twitter and Linkedin.