Whether creating content for SEO purposes or simply for a website, an expert ghost writer understands how to create engaging, easy-to-read content that can help drive conversions.
They’re often hired to expand on the client’s rough draft or extensive notes or to write from a specific topic or title.
Know Your Client
Professional ghostwriters spend much time getting to know their clients and understanding their needs. They’ll study their websites, social media posts and ask questions about what makes them unique as a business. They’ll also spend much time interviewing their clients via email or phone. Those interviews are the key to learning what the client wants and crafting an article that fits their requirements.
Finding a writer that can match your voice and writing style is essential. You can do this by showing your potential writer a work similar to what you want them to create for you. Drafting a contract that outlines the fundamentals, such as how much you will pay and when, is also a brilliant idea. It can help stave off disagreements later on in the process.
If your company requires many different content types to be created regularly, hiring a ghostwriter from StorySavor is worth hiring. It is especially true if those pieces need to be published quickly. For example, if you run an online magazine, you might need to publish a new article daily. It would only be possible for a single person to keep up with a ghostwriter’s help. Using a content creation service with a large pool of writers can make the process even easier, as they can assign you a team to help you meet your requirements.
If you’re a writer thinking of becoming a ghostwriter, you should be comfortable with the idea that you won’t get credit for your work. Customers will want to know that you can write in their style, and they’ll need to trust you to keep silent about their ideas. Your comfort level with this can be enhanced by learning as much about professional writing as possible.
It can be done through research and focusing on the benefits of using your client’s product or service. For instance, you must be able to conduct interviews and acquire the material you want from other sources if your customer requests that you produce a case study. You will also need to develop your storytelling skills to engage readers.
You must possess self-assurance and confidence to work as a ghostwriter. You’ll need to meet deadlines, organize reams of notes and research, and juggle multiple projects. Additionally, you must love interacting with others and networking. A good ghostwriter should be able to attract clients through networking and word-of-mouth.
It’s also helpful for aspiring ghostwriters to build a portfolio before landing a gig. These pieces can be manuscript drafts or finished products showing their writing skill. This portfolio can help them establish themselves as ghostwriters and earn higher pay rates.
Know Your Audience
When writing for clients, the ghostwriter must understand who they are writing for. This information can help the writer decide how to approach the subject, tone, and how to engage their audience. It also allows the writer to plan their research strategy, especially if the topic requires extensive scholarly research or a long time frame.
Knowing the type of content the client wants can also be a deciding factor. For example, suppose the client needs marketing content that includes call-to-action elements and technical jargon. Finding a ghostwriter with experience creating this kind of content may be necessary. Other types of content, such as conversational blog posts or educational articles, may be more suited to someone with a journalistic background.
The client should also be prepared to provide a detailed brief of what they want the ghostwriter to produce. It can be done through a written document or even a video meeting. Writers are not mind readers, so they must receive detailed instructions on approaching the topic and what their final product will look like.
Often, a ghostwriter will have a portfolio of previous projects to show clients. It can include various genres, such as blog posts, books, or white papers.
Know Your Topic
A successful ghostwriter will have a good grasp of the topic. It will make it easier for them to provide detailed, compelling material. It includes knowing how to create content frameworks, composing effective headlines, and supporting their standpoints with fact-based arguments. It’s also essential to understand how to use keywords in the right places. As a result, the material will rank better in Google searches and attract more prospective customers.
A client will hire a ghostwriter to write non-fiction or fiction books, journalistic or literary works, blog posts, e-books, screenplays, and even songs or musical pieces. Celebrities, politicians, and public figures also hire ghostwriters to write memoirs. Ghostwriters may not receive attribution but are sometimes listed as co-authors or contributors in the book’s cover blurb or website. Some ghostwriters are also hired to write academic essays, although this practice is unethical as it violates academic honesty policies.