Five ways you can add an edge to your career with an unconventional MBA

Yes, this is the question that all B-school aspirants today are facing. 

The pros and cons of any unconventional MBA course are known to all but making the ultimate decision is as hard as ever. As a result, the question remains, should you go for it or not? 

But don’t worry, because irrespective of what you choose – a core area or an unconventional one – MBA courses are as rewarding as ever. No matter what you go for, it’s the start of a rewarding professional journey.

If you go for an unconventional course, you have the chance of adding an edge to your MBA. However, a step away from the conventional path always come with its anxiety. 

We will look at five ways you can add an edge to your career, without the stress of going against the flow. 

Read on to find out!

Five ways to add an edge to your career with an MBA course

  1. Look out for the market

There are many unconventional courses, but not all train students in a domain that has a market. Some unconventional MBA courses have a thriving market that is underfed with professionals. 

As a result, you need to first find out which MBA course has a growing market. For example, courses like MBA in Banking and Insurance, or even MBA in Digital Marketing, are high in demand now. 

  1. Is the demand logical

It is easy to be misled about MBA courses, as there is an overflow of information, and in many cases, the information turns out to be fake. To avoid being misled, you should find out if the demand is logical. 

For instance, with the emergence of 4G internet in India, Digital Marketing as an industry has exploded. Thus, for MBA in Digital Marketing, it is not hard to figure out that the demand is logical. 

  1. Talk to people already in the industry

Yes, you read that right. But of course, you must be asking, how to do that? Well, believe it or not, it’s not that complex. Turn to your family, a friend’s family, relative and find out if anyone works in the industry. 

When it comes to MBA courses, nothing beats the benefit of talking to people in the industry. If you find anyone who’s working in Banking and Finance or even Healthcare Management, crosscheck all doubts with them.

  1. Start networking on social media

It’s not always the case that you will find someone in your family who has knowledge of unconventional courses. If that happens, there’s no need to worry. Social media has opened a world of possibilities, and you should exploit it.

Create an account on LinkedIn, Facebook, and Twitter. Search for students who are already in the course and try to find out more about it. This is one of the tried and tested ways of building connections that are productive. 

  1. Go for institute visits

Today, the virtual world gives us a plethora of sources to obtain information about an institution located far away. But if that doesn’t satisfy you, go the old-fashioned route – visit the institute!

Even today, nothing beats the value of first-hand experience. Once you go there, make sure to talk to both staff and students. Staff may exaggerate things, but students can give you the real cons. Remember, all MBA courses have some. 

Top unconventional MBA courses in India

  • MBA in Banking and Insurance: An offbeat MBA course, with it you can start a career in the Insurance Business. All banks today are in this business, and there are many job opportunities afterward.
  • MBA in Digital Marketing: MBA in Digital Marketing is an off-shoot of the core area of Marketing. It is a growing field, and working here means you have to be dynamic and constantly innovative. 
  • MBA in Forest Management: This is a niche course offered by the Indian Institute of Forest Management in Bhopal. Jobs come with a lucrative CTC, and you get to have a workspace close to nature! 


Let’s end by saying that when it comes to unconventional MBA courses, the attractions are clear. You get to work in dynamic fields, constantly innovate in the job and live an exciting work life. 

However, remember that you take your best step forward only if you tread with caution. Stick to your choice, but make sure to find out more about it before you commit.  

Vivek is a published author of Meidilight and a cofounder of Zestful Outreach Agency. He is passionate about helping webmaster to rank their keywords through good-quality website backlinks. In his spare time, he loves to swim and cycle. You can find him on Twitter and Linkedin.