The 8 Most Effective Promotional Strategies for Your Podcast

Pulling out a worthy podcast is not an easy deal. An even more challenging task is to market your podcast successfully. You must follow the most effective promotional strategies for your podcast. They will surely help elevate the organic traffic.

There is an abundance of podcasts, creating tough competition for new podcasters. You need to walk the extra mile to prove your worth to the audience. Effective marketing and promotional strategies lead to increased podcast subscriptions.

Whether you have started a new podcast or are struggling to market an already existing one, these strategies might be of great use.

Why Is Promoting Your Podcast Important?

When you embark on the journey of publishing a podcast, you need to gather an organic audience. For this, you need some strategies to enhance your visibility for your target audience. You need to think out of the box to prove your worth.

Due to a large number of podcasters out there, it is difficult to enhance your visibility. You must give the audience a reason why they would prefer you. Promoting is the best method to let others discover you. This ultimately helps in increasing your podcast subscriptions.

8 Effective Promotional Strategies

Convincing people to join your podcast is not a piece of cake. There might be several strategies to do so, but some tactics are better than others. Here are the most effective ones to up your game.

1.   Submit to Top Podcast Directories

One effective tactic to enhance visibility is ensuring availability on every major platform. Podcast directories serve well for this purpose. Earlier, Apple Podcast was considered the most popular platform among podcast listeners. Statista forecast reveals Spotify will overtake Apple Podcast with 32.5 million monthly subscribers in 2022.

On the other hand, Apple Podcast is expected to reach 28.5 million monthly subscribers only. Placing your podcasts exclusively on an Apple podcast subscription might not be enough to promote them. There are several other platforms with better features and a larger number of subscribers.

Submit your podcast to all top directories. This will make it easy for listeners to discover your new uploads.

2.   Create an Attractive Title

Your podcast’s title is the first thing that people notice. This can play a key role in influencing the decisions regarding podcast subscriptions. The title must be short, unique, and catchy. Long titles are hard to remember.

You may choose a title that triggers curiosity among your audience. Avoid confusing them with complex names. You may also include your main keyword in the title if it is possible. Do not compromise on the creativity of the title for stuffing your keyword.

3.   Paid Advertising

Paid advertising is an effective strategy with visible results. If your budget allows, you can opt for this strategy. It ensures that the advertisement reaches as many audiences as possible. You can use multiple channels for advertising your paid podcast. It includes targeted advertising through social media, Google, and podcast apps.

Running advertisements on podcast apps reaches a more relevant audience. It offers higher chances of conversions. Similarly, Google Ads can also offer promising results. You can get organic traffic through SEO-optimized advertisements. It offers quick and effective results.

4.   Transcribe the Audio

Including transcription along with each of your podcasts can drive more audience. The key to this is to include your keywords smartly within the transcription. This helps Google rank your podcast in search results when people search for certain keywords such as “paid podcast”.

Google bots can easily index written transcripts featuring keywords. Long transcripts can be overwhelming for the readers. Rather, include only key takeaways and post them in the form of a blog post. The more value you offer to your audience, the more people will join your podcast.

5.   Appear as a Guest in Other Podcasts

Becoming a guest on other people’s podcasts can increase your popularity. This promotion tactic is used by famous movie stars and politicians. Remember to go to podcasts of your same niche. To find the best promotion opportunity through a guest podcast, you need networking.

Get in touch with other podcasters of the same niche. Join social media groups and pages relevant to your field. You can search for similar podcast listings in podcatchers like Apple Podcast and Spotify. Once you build a network, you will find extensive support and exposure.

6.   Leverage Your Current Audience

Building a network from scratch might be a bit challenging. Instead, use your current listeners to grow your audience. All you have to do is to ask your existing listeners to become subscribers. If you offer quality content, it is easier to convince them. With the increase in subscribers, you can improve your ranking on podcast apps.

Getting new subscribers is not enough. You must also ask them to post a review or feedback about your podcast. This will enhance the visibility of your show to people looking for relevant podcasts. You may give a shout-out to your subscribers to appreciate them.

7.   Invite Guests to Your Podcast

Another effective promotion strategy is to invite high-profile guests to your podcast. Such guests already have a large fan following. You can utilize it to improve your visibility. When you invite celebrities or experts to your podcast, it drives more traffic. It is a great tactic to promote your podcast.

Your guests must be those whom people want to listen to. You may invite actors, motivational speakers, or other experts from your niche. Allow them to promote any product, book, film, or achievement they want to.

You will also get benefits from their promotion. Do not limit yourself to high-profile celebrities only. You may invite other podcasters for cross-promotion. Make sure your guests are relevant to your podcast.

8.   Include a Call-To-Action (CTA)

A CTA (or call-to-action) is crucial in every marketing and promotional campaign. You must inform your audience what they need to do next. It represents the ultimate objective of your campaign. Do not forget to include a clear CTA in your podcast.

A good way of adding them is to include them in each episode of your podcast. It must be short and clear with a polite tone. Whether you want listeners to subscribe to your podcast, leave a review, share it, or promote it, you have to make it clear.

Final Thoughts

Effective promotion is crucial for the success of any podcast. You need to focus on your strategy and tactics to stand out from the crowd. Following these strategies can help you achieve your podcast marketing goals. They will also boost your podcast subscriptions significantly.

Vivek is a published author of Meidilight and a cofounder of Zestful Outreach Agency. He is passionate about helping webmaster to rank their keywords through good-quality website backlinks. In his spare time, he loves to swim and cycle. You can find him on Twitter and Linkedin.