Video marketing is a powerful tool to increase brand awareness and reach new customers. However, many marketers must focus more on including captions in their videos.
Video subtitles significantly improve SEO, both directly and indirectly. Indirectly, they help search engines read your video content and rank it for relevant keywords.
Increased Traffic
Video content is a crucial part of a company’s marketing strategy. However, your videos have been impacting and widely shared on social media with optimized titles and descriptions, but your sales or conversion rates have stayed the same. In that case, you might be missing out on something important.
Subtitles are an easy way to make your video content readable, increasing its reach. Videos with subtitles have a higher ‘dwell time,’ meaning viewers spend longer watching the video. This helps improve the video’s search engine optimization by boosting its relevance and encouraging viewers to visit your website.
The ability to watch a video without sound is a handy feature for people who don’t have access to the internet or for those who prefer not to listen while working, commuting, or doing chores. It has also been found that people are more likely to share a video on social media if they can do so.
With an auto subtitle generator, your videos become readable and accessible to users across the globe. The more language barriers you break down with your videos, the more potential customers and followers you will attract. Subtitles also enable your video content to rank highly in search engine results, as Google can read text-based elements on the page, even when they aren’t present in the title, description, or tags of the video.
Increased Engagement
If you want to increase engagement for your marketing videos, subtitles are essential. According to studies, they are much more popular than videos without them. This is probably because they allow people who can’t hear (for example, a lot of older viewers) to watch the video and understand what is being said.
Another reason why marketers are so eager to include video subtitles is because they help them reach more customers. With over 7,000 languages worldwide, speaking to your audience in their language is essential. Video subtitles enable this link, so you can target a wider audience and grow your business worldwide.
Videos with subtitles perform better on social media. Many people scroll through social media videos while working, studying, commuting, or in public places. These users may keep the volume on their device muted, and a video without subtitles won’t make sense. Adding video subtitles will ensure your content is accessible to everyone who wants to watch it, even if it is played on mute.
Subtitles on a video also make it readable for Google. It can read the content of your video and match it with user inquiries. This boosts the ranking of your website.
Better Rankings
Video marketing is one of the most effective ways to convey your message and attract customers. But many businesses overlook an essential component of their videos — subtitles. Subtitles are text that describes the speech in a video. They help viewers understand your video’s content and enable them to read it in their language.
Adding subtitles to your videos makes them readable for search engines and helps boost your SEO rankings in several ways. First, subtitles make it easier for Google to pick up keywords from a video that might not be included in the title or description of the video. This gives your video an advantage in search results, especially when targeting specific, more competitive, or general keywords.
Another way that subtitles improve your SEO is by expanding your reach to foreign audiences. YouTube reports that 80% of its users are outside the United States and that most viewers need to speak more English. Adding subtitles to your videos enables non-native English speakers to watch and understand them, increasing your YouTube search ranking in the countries of those viewers.
Lastly, subtitles on your videos make them more discoverable on social media. Some social platforms automatically play videos without sound in the news feed, and if your video doesn’t have subtitles, it might be missed by your audience.
Increased Conversions
Video content is integral to any marketing strategy for brands, bloggers, or entrepreneurs. But it’s important to remember that many of your potential customers are in different parts of the world with their language and culture. That’s why using subtitles in your videos is crucial to communicate with them and ensure your content is understood.
Subtitles allow you to reach a larger audience, especially people with hearing loss or deafness. More than 5% of the population experiences disabling hearing loss, so including subtitles in your video helps to ensure that people with disabilities can access and enjoy your content.
Studies show that adding closed captions to your videos increases view times by around 12% and improves SEO. Search engines can index text in closed captions (although they don’t automatically index the automatic transcriptions added to YouTube videos). In addition, using subtitles gives you new opportunities for internal links to your website content. It allows visitors interested in specific topics to find your content more efficiently, increasing conversions.
Adding subtitles to your video content can be time-consuming. Still, it is a very effective way to boost your online marketing and increase the number of conversions to your website. With the help of automated speech recognition software, it is now possible to create accurate and professional-looking subtitles for your video in minutes.
