In today’s economy, businesses must rely on digital channels to expand. So, we can’t ignore the digital marketing sector, which is rising at a breakneck pace.
The terms “content marketing,” “SEO optimisation,” “social media marketing,” and “video marketing” have become common among entrepreneurs, leading them to hire a top-notch web design agency. In addition, Internet advertising has become increasingly popular among entrepreneurs because of its high return on investment (ROI), wider reach, ability to target specific demographics, and shelf life.
Today, 91% of B2B marketers use content marketing, and 86% of B2C marketers do as well. However, it would be best to devise a strong marketing communications plan for this technique to be successful. Whether you like it or not, the look and feel of your website play a significant role in your web’s content.
According to research, 94% of the time, visitors form their first impressions of websites based on their appearance. Content design following standards and specifications will be more likely to perform well on your website. However, several elements affect whether a website’s design follows industry best practices. As a result, here’s how your web design impacts your web content:
Your audience can only view, enjoy, and connect with the information they can access. No matter how good the content is, it is useless if the audience cannot find it quickly. It just takes 2.6 seconds for users’ gaze to get on the website’s most influential location. The audience doesn’t even have sufficient time to browse extraneous sites to find the content they seek. If you force them, they’ll go to your competing companies for relevant material.
This has resulted in a move away from the more traditional navigation methods in favour of quick-access menus such as drop-down menus and search bars. Consider using a navigation bar to help your customers and online visibility find what they’re looking for. Thus, your website must be user-friendly. Remember that a user-friendly website ensures consumer happiness and efficiency.
We consistently emphasise clarity while writing blog posts, articles, or case studies. We ensure the audience understands the topic right away. Similarly, the content’s font and layout must be reader-friendly. So, when building a website, consider aspects like font, size, depth, type consistency, colour, etc., that affect content readability. Those brought to your site by content marketing may leave if the interface is too difficult to use.
Avoid bright colours on your content page, and make sure the text and background are not conflicting. Audiences who love reading your material prefer to remain longer, which helps your search ranking. Consider that a substantial portion of your audience uses mobile devices to view your information. Fifty-seven per cent of internet users say they won’t promote a brand with a bad mobile site, and 87% think a company’s mobile site should be as good as its desktop site. So, your site design must be scalable to a smaller screen.
Visitors create opinions about your website in 50 milliseconds. The look of your website determines whether they stay or not. Unattractive websites lose 38% of their visitors. When using content marketing, you constantly add fresh content, which might look untidy, scattered, or cluttered if not appropriately planned. Your site design must accommodate large amounts of content in a user-friendly manner. Also, evaluate the webpage’s theme. It should reflect the heart of your services.
Briefly said, if you underestimate the impact of web design on content marketing, you could suffer a great deal of income loss. But, on the other hand, you’ll have more success with your content if you put it on the right platform, and your website is the most authoritative platform available. Thus, you have the upper hand in this situation, so if you cannot design your webpage, then find the finest web design agency that will help you out. Professionalism determines content performance and consistency. So, make your website neat, polished, and straightforward.
Ester Adams is a farmer of words in the field of creativity. She is an experienced independent content writer with a demonstrated history of working in the writing and editing industry. She is a multi-niche content chef who loves cooking new things.