The Significance Of Real Estate CRM Software In Improving The Sales Process

Whether it is generating, nurturing them, shortlisting these leads, and then finally converting leads into customers, the Real Estate sales cycle is a time-consuming process. With digital marketing, there are leads generated from social media and websites as well. The sales team needs to zoom into leads that have a high chance of conversion and follow up regularly till the sale is complete. 

The quality of telephonic responses decides the speed of sales. With a Real estate crm, the lead is directed to the right salesperson in the organisation, improving the conversion percentages. Following up with the lead and nurturing them also decides how fast a sale can be converted. If the lead is not sent the negotiated quote on time, the business loses a client. 

Digital increasing bar graph with businessman hand overlay

Once the booking is complete, there is a lot of post-sales activity for the sales team. They need to follow up with the leads to make sure pending payments are made, all support is provided to the customer, and demand letters are sent on time. The post-sales phase is also simplified with the use of effective CRM software

Benefits of Real Estate CRM

There are a lot of benefits of using a Real Estate CRM.

Consistency in Quality

A lead needs to have the same quality of service from each member of the sales team. With the CRM sales process, information about the lead is stored in the database so any salesperson can provide the same level of service to the client. There are no communication gaps. 

Regular Updates

Tasks related to leads need immediate attention, and the sales process CRM ensures that one member of the sales team can update another colleague regarding any action required for a particular lead. With improved service, sales figures are likely to improve. 

Customising Access

Your leads database is of utmost importance and value to your business. At the same time, you also have to ensure that your sales executives or marketers or partners can access necessary information without any hassles. A Real Estate CRM can help you achieve both these objectives by setting up customised access points as per profile or hierarchy. This ensures data privacy and relevant propagation as well.

Understanding Buyer Behaviour

A Real Estate CRM software helps in the analysis of buyer behaviour. This will help the business provide a higher quality of service to buyers in the future. A company will be able to predict with greater accuracy the level of interest of a customer. 

Better Lead Followup

Lack of follow-up by the sales team could result in the loss of a lead. With a Real Estate CRM, each member of the sales team gets timely reminders and tasks assigned for every lead. It leads to lesser delays and lapses in follow-up.

Improved Call Quality

Communication on the phone with the lead could either make or break a sale. One of the CRM sales process steps is recording all calls by the leads and easy access for the sales team to these recordings. It helps the sales team to see how they can improve their sales pitch and convert more leads. 

Performance Analysis

The business owner can analyse the performance of each member of the sales team and take the corrective measures required to improve their individual and group performance. 

Faster Response to Leads

With a Real Estate CRM, chances of converting leads go up by 200% if the sales team can respond to leads within 5 minutes of their registration. The faster response has a positive impact on the client, and they are likely to make a purchase. 

Scheduling Follow-ups for The Sales Team

Having leads in the pipeline but not following up on them means lost sales. With a Real Estate CRM,follow-ups are auto-scheduled to make sure every lead is followed up and action taken depending on the stage of conversion. 

Auto-Scheduling Tasks

To make sure that the business does not lose a lead due to a negotiated quote not being sent on time, Real Estate CRM auto-schedules tasks to make sure that there are no delays in process. 

Automates Lead Capturing

With Real Estate CRM Software, the business can capture leads from social media or websites and store them in a single database for following up. The software filters out all the duplicate leads. The business can focus on leads that have higher chances of conversion. The entire background of the lead, starting from the first meeting to the current stage, is available, and the sales team can take action systematically. 

Why Choose Sell.Do

Here are the features that make Sell.Do an ideal Real Estate CRM Software:

  • Lead Management: With lead capture forms, a business can track leads and capture leads from digital marketing campaigns and websites. OTP verification ensures unique leads. With lead scoring, the sales team only focuses on hot leads. 
  • Pre-Sales and Call Center: The business can contact leads from any part of the world. Salespeople get call centre features on their mobile phones
  • Workflow Automation: Automated SMS and email facilities allow salespeople to send important messages to leads immediately. The Auto-Connect Call feature improves lead conversions
  • Team Collaboration: There are notes on every lead for better data hand-off. The sales team members can tag each other for important updates on leads. Restricted or shared access to leads is provided to individuals or teams on a need-to-know basis. 
  • Post Sales: There is a lot of work post-sales like demand letters and follow-up communications that are automated in Sell.Do to make life easier for the sales team. The payment gateway integration helps in managing both offline and online payments. Find customer records instantly with the advanced documents and records management system.

Final Thoughts

To succeed in the Real Estate business, an effective Real Estate CRM that automates the sales process is required. Whether it is monitoring leads or the sales team, the software enables all this and more. Revenues grow when the business invests in a Real Estate CRM.