The world is changing rapidly, more than ever before. We’ve witnessed many great companies “go under”, while others became the new trend. One must ask, what is the true secret to success and can you stay relevant despite the ever-changing trends each year?
Well, in the text below, we’ll discuss some ways and methods to stay relevant and ahead of the competition.
Optimize your website for the Semantic Web Let’s
Let’s assume that you are not familiar with the Semantic Web. In that case, it’s a system of standards and protocols that allow computers to understand human-readable content by “reading” it in a similar way that humans do. Following these standards makes your site’s content more accessible and searchable on search engines like Google, Bing, and Yahoo!
So how do you optimize your website for the Semantic Web? Let us help you and list some of the things you can do to change that:
- Use schema markup language to structure your data
- Make sure your site content is well-written and easy to understand
- Use meta tags to describe your site content
- Use Internal Linking to Improve Your Site’s Information Flow
- Use External Linking to Improve Your Site’s Authority
- By following these tips, you can ensure that your site is as searchable as possible and that your content is easy for people and computers to understand.
Mobile apps for more traffic
Let’s face it, phones have become a part of our daily lives, and people on average spend way more time scrolling through various websites and social media than they do on their laptops. Mobile apps have become a new marketing strategy to generate more sales and traffic due to the fact that a regular person spends almost 4 hours looking at their phone screens.
Furthermore, many find it better arranged and easier to maneuver than websites and prefer the use of mobile apps to do their shopping. Thankfully, there are tons of companies offering mobile application development services, giving you a chance to stay ahead of the competition and make sure your business stays afloat in times of uncertainty. Also, you can generate the data from the app and use it to your advantage, creating new marketing strategies and ways to improve sales and demand.
Be active on Instagram and other social media platforms
Social media is at the heart of digital marketing, so it’s no surprise that you need to be active on social media to stay ahead of the competition. But with so many different social media platforms, it can be difficult to know where to focus your attention.
If we had to pick one particularly important platform for digital marketers right now, it would be Instagram. Not only is Instagram a great place to build your brand and find your target audience, but it’s also an incredibly powerful platform to:
Collaborate with influencers with large followings to promote your content or products/services
Analyze where your competitor’s customers are coming from and reach out to them
So, if you are not already active on Instagram, now is the time to start. And if you’re active on Instagram, make sure you’re using all of its features to your advantage, especially reels, stories, and collaboration.
PS: This is not to say that other social media platforms are unimportant. Facebook, Twitter, Snapchat, and TikTok are still incredibly popular and can be used to reach different target audiences. So don’t forget about them – just pick one or two platforms to focus on and do them well.
Use long-form content to rank for more keywords
Contrary to popular belief, long-form content isn’t dead—it’s more important than ever. Not only is long-form content more likely to rank for more keywords, but it’s also more likely to be shared on social media and linked to other websites, helping you bring in more leads and boosting your SEO ranking.
According to SEMRush:
- Long Content (3000-7000 words) gets 2X the page views and 24% more shares than average-length articles (900-1200 words)
- 7000+ word content drives almost 4x more traffic than average length articles (900-1200 say)
So if someone tells you that long-form content is a waste of time, don’t believe them! Long-form content is still incredibly important and can help you increase SEO and organic traffic. How to?
Well, for a number of reasons, but the most important one is that it allows you to target a wider range of keywords.
If you have a 3000-word article, you can target 30 different keywords (or even more if you use LSI keywords). But if you only have a 1000-word article, you can only target 10 different keywords. This is important because longer articles allow you to rank for a wider variety of keywords, which means more website traffic and ultimately more leads and sales
So if you’re not already using long-form content, make sure you start—it could be the boost your digital marketing strategy needs.
Use more videos in your marketing efforts
Video material has been unfairly overlooked lately, as it is one of the most effective methods in marketing. Why? Well, in short, there are several reasons:
- Educate your audience about your products/services
- Showcase your company culture
- Build relationships with customers and partners
- Answer frequently asked questions (FAQs)
- Provide customer testimonials
The possibilities are endless, so it’s important to use more videos in your marketing efforts. Not only will it help you connect with your audience on a more personal level, but it will also help you increase your SEO and organic traffic. One last thing: one of the reasons video is so popular is because it’s mobile-compatible. People love being able to watch videos on their smartphones and tablets, so when you’re creating videos, make sure they’re optimized for mobile viewing so you don’t turn off those who don’t have access to a laptop or computer.
Use chatbots on your site and messaging apps
Using chatbots can be a great way to improve customer service. Chatbots, in short, are computer programs that mimic human conversation. They are true helpers when it comes to answering questions and generating invaluable data you can use later.
And like every machine, they can work tirelessly 24/7, so your customers can get the answers they need whenever they need them. And since they are automated, question overload is almost impossible.
Chatbots are also relatively easy to set up. All you have to do is create an account, add your chatbot to your website or messaging app, and start training it to understand human conversation and set up your responses.
It can be hard and take sometimes quite a lot of time and effort to invest and wait for results. But in the long run, all these methods and changes you’ll make to improve business are paying off once you’ve established a loyal customer base.
Vivek is a published author of Meidilight and a cofounder of Zestful Outreach Agency. He is passionate about helping webmaster to rank their keywords through good-quality website backlinks. In his spare time, he loves to swim and cycle. You can find him on Twitter and Linkedin.