User demographic age ranges statistics are essential for all social media networking websites and applications. These demographics play an important role in developing a robust marketing strategy. Every business wants to know who is using their services and products, where do they live, and what interests them. If you know your customers, you will be able to make well-informed and data-driven decisions for your business that bring benefits your way in the long run.
As we all know how tempting social media networking sites like Facebook, Twitter, Instagram, Pinterest, etc. can be. And with the continuous changes in social space, it is harder to keep track of updated statistics and revise your decisions accordingly, let one produce suitable content the way that your customers expect.
If we talk about only Facebook, there is a lot to catch up on if you are not following statistics for the past few years or doing it for the first time for any other purpose. After it launched in 2004, Facebook continues to grow with each passing year, becoming a whole world where people connect regardless of boundaries and locations. It stands as the most used platform having about 2.45 billion monthly users. However, as much as it is difficult to find out who is using Facebook, being able to find out can actually help create an effective Facebook marketing strategy for 2020.
The platform keeps changing. You always find something new about it, so keeping up with the statistics such as usage, demographics, and other trends, and you can design the perfect strategy to get likes, comments, followers and other engagement. Here are some important statistics and figures to know about Facebook.
Importance Of Demographic Data
Let’s understand this; you are very much satisfied with your social media marketing strategy, and you are ready to dive into more social networks. The first and foremost thing you will do is to begin researching who is already using those platforms you are targeting. You need to do this in order to ensure that your target audience is actually involved there actively.
Social media demographics enable you to develop marketing personas. They allow you to understand your customers and closely look at the details. If you aim to widen your audience reach, you can always use current statistics and demographic data to determine which of the networks are the most suitable options.
After all these years that Facebook has been around, it is still widely popular and one of the most used social media platforms, especially in the United States. It comes second to YouTube. Studies show that 69 percent of US adults are Facebook users.
From people who use Facebook, 74 percent visit their site once per day. When it comes to daily usage, this figure is higher as compared to daily users of Snapchat and Instagram.
Facebook Gender And Age Demographics
Besides the users belonging to an age group of 65 or above, most people in the US from different age groups use Facebook. But it is important to note that when it comes to teens, the usage of Facebook has dropped. The youngsters prefer Instagram, YouTube, and Snapchat over Facebook. However, Facebook is most used by women, i.e., about 75 percent of women use Facebook, which is higher than male users, i.e., 63 percent.
Here is a breakdown of Facebook demographics by age group:
- 51 percent of 13 to 17-year-olds
- 76 percent of 18 to 24-year-olds
- 84 percent of 25 to 30-year-olds
- 79 percent of 30 to 49-year-olds
- 68 percent of 50 to 64-year-olds
- 46 percent of 65 years of age and above
Facebook Demographics – Location Based
Facebook is popular globally, and hence it has users from all over the world. This fact makes it very easier for businesses and brands of all sizes to reach their target audience.
The regional breakdown of the US includes:
- 73 percent of people from urban areas
- 69 percent of people living in suburban areas
- 66 percent of people living in rural areas
Facebook Demographics – Education Based
- 61 percent of people with high school education or less than that
- 75 percent of people with a college education
- 74 percent of people with more than just college education
Facebook Demographics – Income Based
- 69 percent of people with a salary of less than 30 thousand USD
- 72 percent of people with a salary from USD 30 to USD 74,999
- 74 percent of people with a salary of more than USD 75 thousand.
Social media marketing is critical for the success of businesses in the digital world. These platforms can help address a much targeted and wide audience while bringing in a steady stream of customers. Business can enjoy these benefits only when they use the right social media platforms, and the only way to evaluate whether it is a suitable option or not is to make demographic age range a focus. Facebook is, indeed, one of the oldest and popular network, but are the users the perfect audience for you? It is time to change your approach!