With the tremendous growth of internet users, each and every single sector requires proper digital marketing. There are countless of marketing strategies designed for every sector individually. This also includes digital marketing for doctors, which is incredibly important.
Why? The healthcare industry is coming up with newer technology often, and it is important that you let others know more about that. However, for inexperienced people, this might be a rather daunting task. In case you need some help devising your marketing strategy, you could check out this digital marketing strategy, or you can search online for other suggestions.
1. Building a good website
First of all, it is crucial that you have a website that everyone can navigate through. Digital marketing is best done through a website, and you need to make sure that your website is user-friendly for both younger and elderly users.
Build a website that is easy to navigate through, and where your potential patients will find the necessary information without any issues. The homepage itself should tell the users what kind of medical conditions you can treat, as well as the technology you use. In case you do not know how to create a website like this, there are many professionals who can help.
2. Marketing through email
Keep in mind that creating a website is crucial, but not the only way that you can market your practices. Patients are always looking for more information and opinions. Through email marketing, you can keep them informed about a number of things. Well, with email marketing, the patients do not have to manually search for the information, instead, they will get all the info in their inbox.
You should plan an email newsletter that will be sent twice a week and can recap all the good results your team has achieved, or any other important news. In addition, it is a good idea to keep the emails personalized to the interest of the audience.
3. Don’t underestimate the power of Facebook
We have all heard about Facebook, and the majority of us are using it. Social Media is the key to promoting any kind of brand or face. As a doctor, you should think about jumping into the pool of social media in order to create a good impression on all the potential patients who might need you in the future.
Facebook is a platform that really makes it easy for medical practices to promote themselves. Around 60% of social media users tend to trust the social media posts and activities by doctors compared to other groups. This just means that you have already fought half of the battle.
4. Have a blog!
Patients tend to Google their symptoms 90% of the time. Usually, this will lead to them getting ahold of the wrong kind of information. This is why having your own blog could not only help inform your patients but can also build you a great reputation.
Pay attention to what your patients/users are interested in. What are they searching for? Writing regular blogs will increase the volume of your patients. Creating content and sharing them with the users, will surely get them interested in knowing what information you want to share. Other than sharing educational articles, you could simply talk about your experience.
5. Create educational videos
You have probably seen other clinics do this. They create interesting and informative videos, talking about different conditions, their treatments, and even homemade remedies that could help. Doctors tend to be busy often, so in order to be recognized and to create a good impression it is important to keep the audience engaged.
One way to do this is to create interesting and informative videos of their practices. Some videos could just be an introduction to different conditions, ways to treat them, when to see a doctor, etc. Showing your expertise in the field will make your potential patients believe you.
6. Patient reviews are important
When you are thinking of ordering something online from Amazon or other shops, you will often find yourself scrolling through user reviews… right? Well, the same thing applies here. Patient feedback is really important. This can help immensely when it comes to building trust between your patients and you.
Everyone will ask to know more about their doctor before they decide to visit them, and by enabling customer reviews your patients will be able to read them and decide what they should do. Make sure you allow your patients to record videos and post them as reviews; this can help a lot!
7. Pay-per-click ads
Have you ever heard about Google’s PPC advertisements? They will allow you to show ads only to the individuals who have used the keywords that you are targeting. Thus, you will be able to avoid the general public and target appropriate users.
8. SEO and personal branding
Do you know what SEO stands for? SEO or Search Engine Optimization is a way of being able to improve the quantity and quality of traffic that will be visiting your website from search engines. It is necessary for you to have a strong local SEO because when it comes to healthcare, we are all searching for local doctors.
Learn about SEO or hire a professional
9. Contact and support system
You should always make sure that your patients or interested users can reach you. Providing a good contact page with a superb support system is definitely the way to go. Make sure that you dedicated a whole page with an integrated form where people can easily send you any questions they have. On the same note, you should have a good support team responding to those emails/calls.
In today’s time, everyone has an online presence. Digital marketing is a great way to get yourself out there, and show others what you are offering. The same applies to healthcare. However, you need to make sure that you have a strong digital marketing strategy, in order to reach the audience, you are targeting.
Vivek is a published author of Meidilight and a cofounder of Zestful Outreach Agency. He is passionate about helping webmaster to rank their keywords through good-quality website backlinks. In his spare time, he loves to swim and cycle. You can find him on Twitter and Linkedin.