Did you know that CVS is one of the most popular stores in America and gets almost 1% of the country’s total foot traffic?
There’s an art to displaying different products that can be hard to master right off the bat. Instead of learning through months if not years of trial and error, it’s best to look into what can go wrong.
Are you wondering what you shouldn’t do? Keep reading to learn all about 5 common retail display mistakes and how to avoid them.
1. Claustrophobic Aisles
A store should feel as open as possible. If you have claustrophobic aisles in your store then you can bet that people won’t stick around any longer than they have to. They could even end up leaving early because of the stuffy atmosphere. Claustropbohic aisles can also be caused by space not being used efficiently. Some tools like digital signage for stores can help you be aware of the space that advertisements are taking up and reduce the claustrophobic effect.
Instead, your aisles should be wide enough so that people can pass each other comfortably. Plus, no one should have to crane their neck up or down retail racks and shelving to see what’s for sale.
2. Going Against Traffic Flow
If you design your store like a maze, then there could be long stretches of products that customers won’t see unless they go out of their way to look for them. Instead of leaving things to chance, it’s worth designing the store so that your potential customers can see all your product as they follow the traffic flow.
This gives them a chance to make impulse buys or can even remind them of something they forgot they needed.
3. Poor Lighting
If your customers have to squint to see what’s on the shelves, you can say goodbye to a significant amount of business. Lighting can make the difference between a sale and a fail.
Aside from being able to find what one is looking for, great lighting and displays can make a product much more attractive than it otherwise would be.
4. Disorganized Items
Do you need more retail display ideas? Keep in mind that the items should be arranged according to their categories.
For instance, it wouldn’t make sense to put bandages with packs of soda. If your store looks like a garage sale, then you’re doing something wrong.
5. Overcompensating
While it’s important to create a display that attracts the customer’s eye, you don’t want to distract too much from the product itself.
Remember that you want to get the product off shelves and not just build something that people will take selfies with. Be sure to use these display pedestals.
Are You Ready to Avoid Retail Display Mistakes?
Now that you’ve learned all about 5 common retail display mistakes, you can make sure that you avoid them like the plague. That way, you can sell even more products than you did before. Your supplier will appreciate it as well.
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