Digital marketing for insurance companies is subject to ongoing evolution. It can help an insurance provider differentiate themselves from their competitors. They can grow their digital presence, land optimal gains, and outsmart their competing insurance providers with an insurance marketing agency in India’s trulife distribution.
Here we discuss the six best digital marketing strategies for insurance companies:
1. User-Friendly Website
All successful insurance marketing campaigns begin and end at the company’s official website. Digital marketing insurance policies on different online platforms prompt the target audience to look for more information. On the website, a prospective policyholder will familiarize themselves with an insurance product, and the quality, design, and responsiveness of your website will help in etching an excellent first impression on their minds. Businesses that fail to create engaging websites and landing pages deal with high bounce rates in the long term.
A user-friendly website would be intuitive, have a secured interface, and come in a mobile-friendly design. Ensuring that your website is successful one these parameters improves its usability quotient and overall customer experience it offers. For example, thoughtfully sneaking in some CTA buttons into the web design helps expedite the conversions. Even engaging, localized content and careful colour selection for a website design go a long way in optimizing it.
2. SEO & Blog Focus
Intensely competitive insurance markets make it difficult for new and emerging players to make their mark. Having an informational insurance centric blog can help generate traffic for the insurance company website and can even establish the insurance business as an authority on various topics. This not only helps build customer trust by letting them view the insurance providers as a universal insurance resource.
Doing on-page and off-page SEO for the blog and the official website is another step in customer service. Efficient SEO directs policyholders to your websites through their preferred search channels. Optimizing the pages of your insurance website title tags and meta descriptions, securing it with HTTPS, adding a schema mark-up, and incorporating quality backlinks with optimized images can be handy in landing some space on SERPs.
Out of sight is often out of mind. But it need not be so! Remarketing is an often overlooked digital marketing strategy that works well for paid search, social media, and even the Google display network. Insurance companies can maximize their conversion rate by retargeting their target audience and hovering in front of their eyes through various channels. The insurance advertising agencies work on a list of website visitors and push ads about their products on the website, encouraging them to complete their actions.
In the insurance space, it is common for customers to find several products that become relevant at different life stages. Digital marketing for insurance companies through marketing efforts can also optimize the lifetime value of an insurance company’s existing customers and move them from one product sales funnel to another one.
4. Email Marketing
Insurance companies stand a chance to flourish with email campaigns. Well-planned email marketing can engage the target audience. It is one of the best ways to communicate directly with your policyholder, stay in front of them, familiarize them with your brand, and share relevant updates with them. Modern insurance buyers are research-obsessed, and email marketing is one of the best ways to serve them just what they are looking for on a golden platter.
When businesses create their email distribution lists and review their data, it gives them invaluable insights into their audience segment and behaviour. Insurance businesses must create their email marketing campaigns on their buyer’s personas and make their email messaging match these personas.
5. Embrace Video Content
Insurance companies rely on digital marketing campaigns to find and convert new clients, and video content can be an indispensable tool for the industry. Today’s audience is more receptive to video content and thus, incorporating video marketing into an insurance marketing plan promises extended outreach. All in all, having a video marketing strategy boosts engagement rates for the business.
Since video content also promises high memory retention compared to written or audible content, insurance companies can use it to explain its plans to the leads. Create videos to showcase your competitive edge in the market and make emotional connections with the audience. Maintain consistency in font type, template, button design, and logo in each video to create a synchronized brand image.
6. Improve Review Generation
Review generation can be another often overlooked insurance marketing strategy. The internet-savvy policyholders today value online reviews as much as recommendations from friends and family. Reviews can be the sole decision influencer when it comes to buying insurance policies.
Insurance companies must work out ways to generate new reviews consistently. They must reach out to their policyholders and ask them to leave a review. Additionally, making it an ongoing process to check in on new policyholders pays off.
Ranking top among renowned insurance marketing agencies in India, we believe these tips are just a brief glimpse of what can be done for insurance companies regarding marketing automation. If you are looking for great agencies that can effectively guide you through insurance policy spaces as well as provide you with a team of experts for the same, Amura is your go-to option