Cheat Sheet: How to Increase Sales With Custom Packaging

After placing an online order, anticipation heightens over the next few days as a consumer awaits its arrival.

Having innovative, distinctive, and easily identifiable packaging will not only attract clients but will also help you to spread the word about your brand. This will eventually increase sales for your business.

Stay till the end and discover how to increase your sales with packaging.

Unboxing Experience

When it comes to launching and promoting a business or product, many companies invest a lot. However, delivery is not given as much attention. Companies frequently choose the fastest, easiest, and least expensive means to deliver orders.

Given that appropriate packing is essential for safely delivering your items, why not turn this expenditure into another fantastic marketing opportunity for your company? It is a quick and easy method to strengthen your relationship with clients and provide them with an exceptional unboxing experience.

How Well Does Your Packaging Work?

When clients receive broken goods, it not only disappoints and dissatisfies them but also casts a bad light on your brand and its items. A consumer who receives damaged goods is more likely to give your business a bad review, is less likely to make another purchase from you in the future and is almost certainly not going to tell their friends and family about your product (unless it is negative). Not to mention the income your businesses will lose from having to refund or replace the defective product.

To ensure the safe arrival of your goods at your customer’s doorstep, you might consider using void fill or cushioning. Examples of void or paddings are air pillows, recycled paper, bubble wrap, specially made cardboard, and kraft paper.

The type of material you use is vital to your brand image. Now more than ever, consumers are very aware of the impact their purchases have on the environment. A 2019 e-commerce research found that 62% of consumers are more inclined to buy from a company that uses biodegradable or sustainable packaging.

Custom Packaging

Now that we know how packaging can impact your business, let’s take it a bit further. Other than functionality and product protection, packaging should be able to appeal to and relay information to customers, and this you can do with customized packaging components. Packaging equals the product we sell. Meaning that you should pay a lot of attention to the details and how you present your product to customers because if they don’t see how your products help them based on packaging information chances are that they won’t purchase it. As a result, many companies nowadays find packing companies like Origin Pac to help them present their product in an attractive way through colors, forms, and other details in the design, and by including crucial information about companies and products. 

Custom packaging tissue paper

Although the box’s appearance is crucial for brand recognition, it’s equally crucial to consider your product’s internal design to provide an entirely original unwrapping experience. Make sure you get the right thickness and quality by using a professional tissue printer to make it work positively for you.

Custom stickers/labels

You can customize stickers by including instructions for use and referral codes. This surprise gift makes your customer feel valued and gives you a low-cost marketing platform.

Custom cardboard boxes

Brown packaging boxes are too ordinary and bland for anyone to have a particular interest in them. Depending on your budget, you can purchase boxes that match your brand color, or you can brand them with your colors and logo. Get unique boxes for your business to quickly raise awareness of your brand.

Custom tape

Custom packaging tape is the ideal finishing touch for your box and will keep it safe throughout transportation. It helps you to increase brand awareness while securing the contents until they safely reach their destination.

Custom mailers

Custom mailers are the ideal answer for sending softer, less fragile things like apparel, textiles, and other items. Customizing your mailers is still a good option if you want to make your delivery stand out.

Vivek is a published author of Meidilight and a cofounder of Zestful Outreach Agency. He is passionate about helping webmaster to rank their keywords through good-quality website backlinks. In his spare time, he loves to swim and cycle. You can find him on Twitter and Linkedin.