How to begin the business journey by ensuring brand protection?

Any startup thrives on brand protection because it is critical to its long-term viability. Even the best attempts to launch a new company will fail, allowing a third party to profit from the name. As a result, you will need to take the first step to file your trademark online.

Since the trademark is geographical, you can only apply for it in the area where you do business. That is the best way to keep the company’s brand name and keep it unique to your target market when you register trademark in India. You have a legitimate right to ensure that your privacy is secured from misuse by third parties. Since a company’s success depends on its name, maintaining its protection is an excellent way to ensure long-term success.

IP Security

A startup may use its logo, brand design, brand patterns, or even advertising colours to build a differentiator in the market. To secure emerging technology like voice communications, major companies such as Microsoft, Facebook, Google, Apple, and others spend trillions on intellectual property.

Take a look at some of the ways your business will profit from intellectual property rights.

1. Colour Mark Protection 

It is important to note that colours are not included in the trademark description. After 1995, however, companies were allowed to register a trademark by marking a single colour or a mixture of colours. It necessitates product colour marking, equipment, and labelling aids that can be used to distinguish the source rather than only for decoration.

For instance, “Sense and Simplicity.” Philip’s philosophy of accepting technology and making it simple to use for laypeople is distinct enough to express the tagline. On the other hand, an Environment Group cannot label a tagline like “Go Green” because it is too vague and diverse.

2. Logo

Label the logo by approaching the skilled service provider. They help you during the registration process and ensure that no other entity uses your registered trademark.

2. Tagline 

Although the word arrangement cannot be trademarked, you can sign the tagline as a brand tagline. When trying to record a slogan, such standards must be met, such as keeping it original and creative.

Get an NDA for Brand Protection

Intellectual property rights are often ineffective in defending a business idea. Instead, you can use a Non-Disclosure Agreement to legally forbid anyone from using the idea in any way (NDA). Startups, by definition, build a whole new business differentiator, so it is only normal to sign it with entrepreneurs and employees.

The non-disclosure agreement ties two or more people to a contract that specifies who is allowed to share essential data with whom and who is not.

Many companies assume that everybody should sign the NDA, including investors, but others accept that this is often a risky step. Investors must compare and debate ideas because they must listen to a number of them to determine their appropriateness.

Using Copyright for Branding Elements

The only way to safeguard the name is to register the copyright, which gives the owner the authority and power to prohibit anyone from using it. Individuals and businesses cannot create, reuse, or reproduce a derivative work with branding elements. The authorized owner can license the use of such a copyright mark to anyone in exchange for money or other benefits. There is no copyright registration for a work, a form of brand name, slogans, a short comment, or any development.

Claiming the prior usage with a proof

Two or more brands can request the registration of the same mark as a trademark. Conflicts are likely to occur in cases where similar marks are already being used. If your startup brand ever argues with another brand that simply calls on the same brand or the like, it has used the same brand that offers your brand a better hand in advance. A few companies have won many lawsuits by arguing that even big brands had previously been used. There is a range of trademark cases from which companies can learn, especially when showing prior use evidence.

There are ways to display past use evidence and claim that you were the first to use it publicly. It also shows the exclusivity of using this emblem on the market before others.

Applicable proof includes:

• Invoices for each year that the mark was used.

• Proofs of mass circulation in the form of posters, newspaper ads, leaflets, or other items.

• A digital media presence, such as blogs and other channels that advertise branded services and goods.

• Any advertising material that is not printed, such as radio ads, TV/Internet ads, and social media photos, for example.

• A legal trademark registration certificate serves as additional evidence.


Branding is crucial for brand visibility and longevity to better care of any potential breach of your brand. Establish a differentiating factor with a trademark and use IP practitioners to protect it and copyright creators. The intention is not to let the brand penetrate outside.