Naming your startup business can be one of the most difficult decisions you make when starting out. It involves much more than just coming up with a name you like.
You may have lots of creative ideas for your startup name but you should remember that the name will be with you for a long time. It should not just sound good but should also be memorable, on-brand, and legally acceptable.
Before you register your business as an entity, buy a domain from the best domain registrar, And create social media accounts, it’s essential to pick the perfect name for your startup business..
Think of brand names like Nike, Coca-Cola, and Facebook that make it so much easier for those brands to stay on the top of their consumers’ minds. Do you have a similar idea to create an iconic brand?
In this article, we’ll share a few tips that can help you choose an equally cool, memorable, and strong name for your startup business. Let’s get started.
Quick Tips for Naming Your Startup Business the Right Way
Here are a few quick tips to help you pick the perfect name for your startup business:
1. Define What Your Business Is All About
The most important tip to choose a great name for your startup business is to understand and clearly define what your business is all about.
- What do you want your business name to communicate? What do you want people to feel when they see your business name?
- What are the key elements of your business?
- What unique value do you offer to your niche market?
- Who is your target audience? What appeals to them the most?
- What is the one thing that your company stands for?
You need to pick a name that’s unique and powerful enough to appeal to people. At the same time, it should be relevant to the nature of your business and your industry so that consumers can easily figure out what you want your brand to be known for.
For example, “Quick Laundry” and “Care Wash” may both be names of laundry businesses but they convey different feelings. They are likely to appeal to different consumers.
2. Follow Your State’s Naming Guidelines
When you register your business as a Limited Liability Company (LLC), a Corporation, or another entity type, your state’s laws will restrict you from picking a name that another company is already using.
Similarly, when you set up an LLC, you may have to place a business name identifier such as “LLC” after your startup name. Corporations are often required to include “Corp.” or “Inc.” after their names.
Your state may also restrict you from using certain words in your startup name. For example, many states don’t allow you to include the word, “bank,” in your business name unless you’re setting up a financial institution.
Be sure to check out your state’s naming guidelines before you pick a name for your startup business. This will help you avoid any hassles while registering your business as a legal entity.
For easier, secure, and more cost-effective business formation, you should take advantage of the state and federal filing service of GovDocFiling. They’ll help you complete all of the required paperwork to register your business in your state quickly and correctly.
3. Make Sure That Your Business Name Is Easy to Remember
While getting creative is a good thing, you should make sure that your startup name is easy to remember, spell, and pronounce. Don’t end up choosing a complicated business name in pursuit of a creative and stylish name.
You should stick to words that are simple, memorable, and clearly convey what your business is about. We also recommend not using hard-to-remember acronyms.
4. Choose a Web-Friendly Name
When you pick a name for your startup business, you should keep in mind that you’ll also need to get it as a domain name and social media handle names. This is important to build a strong online presence for your brand.
For domain names, it is best to use a simple, short, and easy-to-type business name. Doing so will help your customers and prospects find you online.
Learn About What Not to Do When Naming Your Startup Business
Now that we’ve discussed tips to create a good name for your startup business, let’s look at what to avoid.
- Don’t pick a name that is too long or difficult to spell or pronounce.
- Avoid business names that are too similar to those of your competitors. After all, you won’t want your prospects and customers to confuse your business with another business in your niche and state. This will also help you prevent any trademark infringement issues.
- Don’t play with the spelling of your business name to make it sound unique. People are more likely to remember correctly-spelled words such as “life,” and not misspelled words like “lyfe.”
- Don’t use your complex, personal names as business names. Even if you do, using the initials will make more sense. For example, not many people remember “Hennes and Maurits,” but the shorter version – H&M – is widely recognized in the fashion industry.
- Don’t pick generic keywords for business names just to get an SEO boost. You can pair them with a unique name. For example, Pizza Hut has the keyword plus uniqueness in its name.
- Don’t limit yourself when brainstorming names for your startup business. You should start by listing all of the different kinds of business names that come into your mind. Then, evaluate each name for the parameters we’ve discussed in this article to shortlist the best ones.
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Ready to Name Your Startup Business?
Choosing a name for your startup is one of the most creative and important decisions you’ll have to make when starting a new business.
Before you commit to a business name, make sure that it is available to be registered legally and as a domain name, and will not lead to any trademark infringement issues. Your business name should also be unique, memorable, and on-brand for better visibility and recognition.
Do you need help legally setting up your business? Feel free to reach out to our business formation experts in the comments below. We’ll be happy to help!
Brett Shapiro is a co-owner of GovDocFiling. He had an entrepreneurial spirit since he was young. He started GovDocFiling, a simple resource center that takes care of the mundane, yet critical, formation documentation for any new business entity.