It is safe to say that a lot of dental practitioners are struggling a bit to recover from 2020.
Many surgeries have a backlog of patients who are waiting to be seen or, even worse, they have had few patients attending check-ups due to simply falling out of the habit. Ideally, patients will need to attend dental appointments every six months, and if they don’t, it can cause them to drop off of the radar.
So, if you are a dental surgeon who needs to grow your patient list after Brexit, how can you make this a reality?
Reach Out
It is likely that you will have a list of patients that you have not seen for a while. So, why not reach out to them to get them to book an appointment? The impact of Brexit on dentists has caused many dental surgeries to fall behind in their marketing, meaning that all it may take for patients to attend appointments is a bit of prompting. This can be in the form of a letter, an email, or even a reminder that is sent to their phone. So, look to maintain the patients that you have by reaching out and aim to reel in the old ones who may have skipped a few check-ups!
Grow Your Social Media Presence
In the last few years, there has been a lot of emphasis on SEO for dental surgeries, specifically in relation to growing their presence on social media. There is a reason for this; it works when you are looking to attract more patients to your surgery. So, if you can, seek to reach out to marketing teams about growing your surgeries’ presence on social media. They will often be able to offer you social media management, as well as being able to target your marketing to your dental surgery needs and requirements, which will help you to grow and get money coming back into your surgery.
Attend Training
It may be time to look at the services that you offer. Are you a standard dental practitioner who could do with an upgrade to cosmetic dental care? If the answer is yes, then it may be time to invest in yourself or your team and get into dental training. In the last few years, many dental surgeries have begun to offer treatments like whitening, dental implants, veneers, and so on, so one way you can make this happen for your surgery (and to bring in more money and patients) is to invest in this kind of training.
Revamp Your Surgery
It may also be time to look at your dental surgery. Does it look like it belongs in the 1970s? If so, you can start looking into modernizing the space to help attract more patients and retain them. Aim to build your brand with a marketing team (this ties into the online spaces) and invest in options to make over your dental surgery that will allow it to be more on-trend. It will pay dividends, honestly!
