So, you have used all the tricks and strategies of performing SEO on the website, yet the traffic count is not up to the mark. There is a possibility that you are skipping on a number of important SEO strategies. Search Engine Optimization plays a significant role in promoting the company across the entire country.
Popular search engines like Google, Yahoo, and Bing, continuously change their algorithm in order to deliver satisfaction to their users. They appreciate the websites built with user-benefiting content, so, if the content is reliable the site will rank higher and can gain a huge volume of organic traffic.
What does SEO do?
SEO stands for Search Engine Optimization, it works toward improving the website’s image and credibility among the potential customers. There are multiple elements present on the website that when put together decide the fate of the website, everything has to be in coordination with each other.
SEO prepares the website to be search engine ready. The rankings decided by a search engine is depended on lot many factors, from the content quality to keyword usage, it’s a huge market. SEO enhances the quantity of traffic on the website along with improving its quality as well. It actually sends the signal to the search engines that the website is ready to be put on the SERP.
It is important for business owners to keep themselves aware of the arrival of new strategies and tricks in order to succeed, no matter it is a small business or a big one. SEO experts from all over the world are it the India or SEO expert in London, they all believe in keeping themselves updated with continuously changing search engine algorithm.
Here is a list of lesser-known strategies that will help your website gain more traffic and boost your website’s productivity:
- Speed Is Important to Win The Race
Website designers put a lot of effort into making the website alluring to the eyes of the visitors, but they usually overlook the speed. While the design is totally important, the speed element should not be avoided. We all have encountered websites opening at an extremely slow-pace, it gets really irritating for us to move further with these websites.
In a similar manner if your website is slow, the chances of a potential customer leaving your site in the mid-way increases. Research showed that those websites which take more than 3 secs to open its content is ignored by the visitors. They vacate that link and go back to SERP for some other sources of the same data.
Speed is very important, design the website in such a manner that it runs smoothly on the search engine result page because the swifter your website will work, the more users will visit your website’s link.
- Is your website mobile-friendly?
In the past few years, the mobile-friendliness of a website has gained priority in determining its ranking on search engine result page. In today’s world, the majority of the world population uses mobile phones instead of desktops to make searches. They are compatible, easy to carry and are able to perform all those tasks that any laptop or desktop can do.
The websites are constructed in such a manner that it runs smoothly on the desktop, but very few companies pay attention to its mobile version and it is the point where they are losing the majority of potential customers from reaching the website.
Ask your designers to pay greater attention to the mobile version of the site. The font size selection of the content must be readable in the mobile version, the icon placement must fit the mobile screen and ensure that nothing would be skipped or missed by the visitor.
- Make Your Site Secure With HTTPS
Have you all seen those notifications or warning that Google search engine page gives us while opening a website? These alerts do not pop-up in all the cases, there are certain sites where the alert gets activated, but why does it happen?
An SEO expert in London says that HTTPS is an addition to continuously changing security algorithm of the search engine like Google. It warns the user if the site does not include HTTPS at the start of its domain. It has been considered as the most secure version of web protocol. It keeps the data secure and does not allow the third party to alter it or corrupt is as the data is transmitted.
The addition of HTTPS to domain ensures that the website is secure and safe to move further with. It delivers more accurate data about the site visits along with the security of the website. Google often warns chrome users if they start navigating on the non-HTTPS sites.
- How is the user experience of your website?
The whole ideology of gaining organic traffic can make or break at this point. As a user we expect a site to deliver exactly what we are looking for, small differences can be avoided though. How good the user experience has been on a website decides if they will continue with that source of information or switch to some other.
Few points to consider are-
Navigation- The site navigation should be easy and swift. Place the icons close to each other so that the user does not have to search a lot to find their area of interest.
Colour Coordination- Don’t use too many colors, simplicity is considered as the ultimate sophistication. In fact, minimalism is in trend in the current scenario, the use of black, white or sober colors are more appreciated.
Content Quality- The content should be read-worthy and provide immediate understanding to the reader. Use catchy sub-headings and cover the topic in compact words, so that the user doesn’t get bored of reading it.
These were some of the lesser known strategies that website designers often skip or pay the least attention to while designing the website. All other factors are already well-known such as- Keyword research, title tags, meta descriptions and so on. If your website lacks all these elements too, rectify them all in order to gain more customer traffic on the site.