Must-Have Digital Marketing Tools to Automate Campaigns

Companies and individuals are investing heavily in promoting their products and services. Unlike in the past, brands and individuals are not adopting traditional marketing methods to promote products and services. Rather they are investing heavily in digital marketing to expand their reach, grow their brand, and earn more revenue.

Whether you are running an agency or managing your brand individually, the future is digital marketing. Those who are investing in it are likely to tell you how good the ROI is. If you are a newbie and don’t know where to start, make sure to read the article completely.

But before anything else, you need to invest in the internet that is reliable and trustworthy. Speedy downloads, unlimited data caps, no contractual obligations, and awesome customer support are some of the notable features of Spectrum internet. As most of the ISPs are not in the good books when it comes to customer support, Spectrum holds a good repute. Apart from offering support to Native Americans, it also serves Hispanic residents. If you are one of those, try contacting them on spectrum español. No matter what time of the day you face an internet problem, Spectrum support is ready to serve 24/7.

Now let’s move to our main topic, i.e. digital marketing tools to help you take your brand to the next level. Here are some of the best ones.

Sprout Social

Social media is the core of any brand’s success or failure. When it comes to picking the right social media to reach your target audience, you need to find the best platform to reach your audience. For all those social media accounts management, Sprout Social unlocks the full potential to help brands and individuals succeed.

For instance, Sprout Social allows you to form content calendars and assets in one place. Whether it be publishing your content or scheduling it for a later time, Sprout Social helps you to never miss the time, interact with followers, and convey the right message.


Email marketing is another strategy for digital marketers to interact and collaborate with active participants. Sending emails and promos from time to time allows digital marketers to keep the audience engaged and active. If you want to manage email marketing campaigns, there is no better tool than SendGrid.

SendGrid offers you drag and drop editing, which makes it a breeze for newbies to create marketing campaigns. Performance analytics are also integrated into this email-marketing tool to allow you to keep track of what’s working and what’s not. Send Grid brings forever free plan, which you can upgrade according to your requirements.


Ahrefs also stands on top when it comes to the best digital marketing tools. Ahrefs is the goldmine for content creators, bloggers, webmasters, and SEO. For instance, Ahrefs makes it easy to track what competitors are up to and how you can beat them.

Moreover, you can also analyze traffic from different countries, keywords you are ranking for, and keyword gaps to optimize your website better. Get all your reports in CSV format to view them later and utilize them in your blog and website optimization.


Unbounce is also an amazing tool for creating and publishing new landing pages and testing them. The tool comes with built-in A/B testing to help you make tweaks so that more conversions are possible. For instance, you can quickly analyze which call to action should be placed in which place.

Newbies who are not aware of designing and graphics can use Unbounce landing page templates. Make a few simple tweaks according to your requirements. The analytics allows you to keep track of which landing page variants are performing the best.


Sunning graphics, banners, blogs, social media posts, and videos are key drivers for any brand’s success or failure. If you are not well versed with graphic designing tools such as Photoshop and Adobe Premier, you can simply make a free account on Canva. However, upgrading the plan will help you utilize more templates, graphics, and videos.

The tool offers you pretty much everything that makes your brand a success. Whether you want to design a logo from scratch, presentations, videos, social media posts, or eye-catching graphics for your blog, Canva has built-in Canva Templates that you can modify according to your requirements.

Summing Up

Starting your digital marketing career is not as hard as it looks. If you have invested in the right tools, streamlining your marketing campaigns and automating monotonous tasks becomes easy.

The aforementioned tools can help you build a strong digital marketing foundation. The only thing you need to do is to do tests and trials on different campaigns to find out what works best for you. Once you have filtered out digital marketing tools according to your needs, your campaigns will surely drive results and greater ROI in the long run.