The Benefits of Using Video for Your Marketing Strategy 

The rise of video content has created incredible opportunities in the marketing space. Companies can use video as a way to show off products, create series about their services and reach new audiences. It’s a great way to supplement marketing plans you already have in place. Not only that but video content can be fun to make. If you’re looking for a way to spruce up your marketing strategies, here are some of the benefits of using video. 

Increase Sales 

One of the major benefits of using video content in your marketing strategy is that it can be a major driver in increasing sales. Video content is easy to share and with different platforms dedicated to video content, you can easily add links to your website to your video content. It may take a couple of times of seeing your business before a consumer decides they are ready to make a purchase. When you utilize video content, you can make it easier for potential customers to see your business multiple times. All while avoiding bombarding them with annoying advertisements. 

The more people see your business and products, the more likely they’ll be to actually make a purchase. This also helps you build a relationship with your audience. If they like the content you are putting out, they may be more likely to follow the business and stick around when new products or services come about. You can learn more about building these relationships with customers and increasing your sales with the help of Intergrowth®.

Raise Brand Awareness  

When you begin to use video content, you can actively raise awareness for your brand, and see the results in real-time. If you stick to your brand narrative and aesthetic in your videos, people will know what to expect when they see a piece of content from your business. They may not know it at first, but after seeing a couple of videos they’ll be more and more aware of your businesses. 

If you use video content on social media channels, people might be searching for products like yours or come across the content in an advertisement. They’ll begin to become familiar with your brand and will be more inclined to learn more about it or follow a link to your business. 

Increase Social Media Engagement 

People watch hours upon hours of video content every week. Posting video content for your business is one of the best ways to get audiences to engage in your business and products. The more consistently you utilize video content on your digital platforms the more likely it is to see an increase in social media engagement. Having a high engagement rate on your social content can be great for your business. 

Not only does it mean that people like your business and want to interact, but they’ll be more likely to share with other people. This type of organic marketing can help expand your audience and lead to more engaged customers and higher sales. 

Having a strong social media presence can also lead to other opportunities for your business. You may collaborate with other businesses or make content with social media influencers that can further promote your business. 

Make Your Business Easier to Find 

Adding video content to your website or social media channels can help improve SEO. When you add video to your website it can boost your likelihood of coming up in search results. Videos on websites usually mean that you are increasing the quality of your webpage. 

A high-quality site with valuable content pieces makes your site much more eligible for SEO. Having a better SEO strategy can result in higher business recognition and sales as more and more people can easily find your business’s website. 

Boost Your Brand Identity 

Creating a brand identity is an important part of building a business. When you decide to add video content to the mix, you can show people exactly what your business is all about. You can choose content that speaks to your business too. If you like to keep things light you can create video content with humor or maybe you want to be a leader in educating people about your industry. You can create educational content that people find helpful and interesting. 

When you create your brand identity, you can convey that identity easily through video content. 

This also helps you build trust with your audience. People that feel like they understand your business and the people behind it will be more likely to follow along. Customers want to be a part of a business’s journey and really feel like they understand the values of businesses. You can easily build this trust with video content for your brand identity. 


In the era of short-form video and social media, video content is an incredible tool for businesses. If you aren’t already utilizing video content for your marketing strategies, you could be missing out on a whole new audience of potential customers. Video content isn’t just strategic but is also a fun way to show people what your business is all about. 

Vivek is a published author of Meidilight and a cofounder of Zestful Outreach Agency. He is passionate about helping webmaster to rank their keywords through good-quality website backlinks. In his spare time, he loves to swim and cycle. You can find him on Twitter and Linkedin.