Marketing can be a competitive field, and if you’ve decided to shift into it after doing something else for a while, it can be tough to break in. However, it is far from impossible, and if you focus specifically on building up the necessary skills and making the right connections, you should be able to shift into this interesting field with ease.
Consider Your Temperament
First, before you jump in with both feet, think about whether this is the right move for you. Are you a people person? If you are, this is a great career for you, but if you aren’t, there’s still a place for you. Many positions within digital marketing, such as SEO specialist or market research analyst, largely involve working independently with data. You do need to be able to communicate effectively with clients. You should also be creative, adaptable and sales-focused to excel in this field.
Go Back to School
If your undergraduate degree is not in something closely related to marketing, you might want to consider going to graduate school to get a master’s degree. This can help get you up to speed in the field and prepared to go back into the workforce with new expertise. There are graduate loans from a private lender available to help you pay for your degree, and if your credit is strong, you may get good interest rates. Checking your eligibility with online lenders is fast and easy. Knowing that you don’t have to worry about money can help you concentrate more on your coursework.
Networking is important in every profession, but in marketing, it is especially critical. You should make an effort to network both in-person and online. Social media platforms are a great way to get to know other marketers. Just as you are always growing and developing the brands of companies that you work for, develop your own brand as well. Think about what kind of voice you want to have online, what things you want to talk about and what you want to be known for. As for in-person networking, take opportunities to attend local and national meetings, seminars or conferences on marketing that interest you. Think in terms of not just meeting people but building long-term relationships with them.
Even with a degree, you might not be able to walk into a marketing job without a portfolio. Fortunately, there are plenty of ways to get experience. There is probably a local business that would be glad to hire you as an independent contractor to boost their marketing plan. Another possibility is to do volunteer work.
Understand the Landscape
Digital marketing is increasingly dominating the field. It is also fastchanging, and you’ll need to keep up with those changes. Spend time reading various blogs and newsletters and what thought leaders have to say. Keep up with the tools as well. Understand how big data and artificial intelligence are changing the landscape. Make an effort to always stay ahead of the curve so that you remain relevant in the workplace over the years.