Top 5 Benefits of Display Advertising for Brands

Did you know that nearly 60% of internet users worldwide buy something online every single week? What’s driving all these sales? It’s display ads.

Display advertising in its most basic form is advertising that’s displayed somewhere. In the past, brand advertising would have been in shop windows, billboards, and businesses. But in our modern, techy world, digital display advertising has stolen the limelight.

What are the benefits of display advertising? Check out our five top benefits below.

1. Display Ads are Eye-catching

Digital display advertising comes in any color, style, and font you like. Because of this, you can tailor the ad to suit your brand design and color scheme.

Use large graphics and text for a standout statement, and bright colors to catch the attention of your audience. But bright doesn’t have to mean garish. For example, these tension fabric displays are a great example of bold yet tasteful colors and graphics. 

2. They’re Clever

Knock knock. Where does your mind go when you hear those words? That’s one of the reasons display advertising is effective – clever, engaging content will get consumers thinking.

Bold statements, puns, and intriguing questions are all ways that display ad messaging can hook your readers’ attention.

3. Aim Straight for Your Audience

Display ads make for a great marketing strategy because they are aimed straight at your target audience. Targeted ads appeal to consumers who are actually interested in your products and services.

With personalized brand advertising, you’ll create more customer engagement, and get more sales as a result.

4. They Promote Brand Awareness

What do you think when you see the golden arches? Just the sight of that golden M can make a kid’s mouth water. And the same goes for display ad messaging.

The more often your brand and logo are seen by your customers, the more embedded it’ll be in their minds. Choose a motto or slogan that will stick, and your audience is more likely to remember who you are, and what you do.

5. You Can Go Global

How big is your customer base? With digital display ads, the world is your oyster. If you’re looking to grow your business, or are ready to expand outside your locality, then display ad messaging can get you noticed the world over.

There are over 4.6 billion people using social media worldwide. With numbers like that, the sky’s the limit for how far your business marketing campaign could spread. Tapping into the global market will build brand awareness all over the world, and have you raking in the dough hand over fist.

The Top 5 Benefits of Display Advertising

Brand advertising is the way to get your business noticed, and display ads will get you noticed, not just in your hometown, but globally.

They’re eye-catching, they’re funny, and they’re targeted to boot – the benefits of display advertising are hard to deny. Employ them in your business marketing strategy, and your customer engagement will go through the roof.

Did you enjoy this article? Then check out our business section for more great marketing tips.

Vivek is a published author of Meidilight and a cofounder of Zestful Outreach Agency. He is passionate about helping webmaster to rank their keywords through good-quality website backlinks. In his spare time, he loves to swim and cycle. You can find him on Twitter and Linkedin.