Medical animation is nothing new. Animated medical videos are seriously common these days, from muscle building procedures, to molecular medication, to surgical procedures as well as demonstration of procedures, everything is being told and sold using animation.
Healthcare business have joined hands with some of the finest medical animation companies and are already seeing the impact on the marketing and brand engagement. So, in this blog, we’ll explore few key areas where animated medical videos may be useful and perhaps necessary for healthcare organization and businesses.
Why animated videos for healthcare?
2D animated videos are not only engaging, but far more effective and a productive tool for marketing communication. The nostalgia associated with 2D animated videos also make them really attractive. Plus, the dynamic nature of visuals used in the video catch our attention in just seconds.
And, once you’re hooked up, it’s very like that you or any of your prospect will finish watching the entire video (a challenge that brands are facing these days).
That’s how 2D animated videos work. But, what about their use in the healthcare industry? Why are we better off explaining concepts using animated medical videos? Let’s find out.
Understanding medication and devices
The first great benefit of having animated medical videos is that you can help prospects under medication and devices.
There may be instances where you want the prospective patients to understand a medical process in more detail. In that case, live action videos may not be possible. We’re not saying that you shouldn’t do live action filming to curate training content for patients.
But, think it this way; Film live-action videos with doctors and crew would require a handsome budget. Plus, you’ll need to put a lot more into location and presentation.
However, when you choose to simulate everything in an animated video, the cost might be twice as less than what you’ll incur in producing a live-action video.
In addition to this, there may be instances where the patient is afraid of the procedure.
Perhaps, they need to be talked through the entire process, in an engaging and creatively convincing way. So, that they can trust the medical professional to deliver the best possible outcome. Animated medical videos can help you gain the confidence of your patients.
Plus, training material with regard to carrying devices and taking medication can also be readily distributed across multiple segments of audiences. That too across multiple languages. So, now you’re not bound to use one video for explaining everything to everyone.
Understanding molecular medication
Here’s another reason why animated videos might become truly necessary for anyone coming from medical background willing to give amazing presentations.
People in the healthcare space usually talk about molecular medication and perhaps a demonstration would suit perfectly, if not for the broader clientele, then at least for people who are already learning and practicing in the healthcare industry.
Molecular level medication demonstrated using animation is not just a seriously creative approach to teaching and presentation of complex medical concepts, but perhaps, the only commendable and cost-effective way to it.
Breakdown of medications at the molecular level as well as processes that happen inside the human body have all been delivered to us using animated videos. And, there’s no wonder why it’s an effective approach.
We can’t take our cameras inside and human body. And, even if we manage to do so, a demonstration might not suffice the quality of delivery we would want in our communication. So, animated videos to depict molecular level medication is a seriously valuable tool for anyone working in the healthcare marketing space.
Training medical staff and physicians
Healthcare animation is nothing new. In fact, it has been around since the late 90s and is really common for creating animated simulations for training of medical staff and other physicians. It is already being used by surgeons and researchers in medicine.
They’re using it to simulate surgical operations before they operate on a patient. Not only it gives them a better perspective to the operation, but also enhances their technical competence and the overall confidence to perform the operation with greater efficacy.
And, they’re making use of 2D and 3D render technology to aid them in doing so. Impressively, it’s just the beginning. As medical processes tend to automate at an exceeding pace (in the near future), the use of rendering technology will scale at a level never seen before.
Seriously effective for Aesthetics business
Last but not the least, animated medical videos might serve greatly to marketers in the cosmetics and aesthetics category. Prospects of aesthetics are concerned about how intravenous fluids or IV therapy works. What we understand from IV therapy is that IV fluids are directly injected into the bloodstream. And, after a few hours, the client will observe benefits of its application.
But what if we can have clear cut demonstration of the entire process and how exactly IV works inside the body, revitalizing energy and skin in hours. Remember, it’s a tall claim, but to guarantee customers that it works well, and absolutely safer, leaving no side-effects on the body, a useful and creative approach can be use of animated medical videos.
Additionally, these animated models in 3D can also be used to depict IV and other aesthetic procedures which may be questioned, if demonstrated using live-action footage. Perhaps, a smarter and acceptable way of demonstration can be 2D and 3D animated videos.
Wrapping up
Let’s wrap this one up.
Above, we covered pretty much everything on why animated medical videos remain a timeless opportunity for anyone working in the healthcare marketing niche. We started off with how medical animation may be useful in training staff and physicians for care and surgical procedures using 3D rendering technology.
Plus, we also discussed the depth in presentation and effectiveness in delivery these can achieve in molecular level medications. Last, but not the least, we also see amazing potential of medical animated videos for marketers working in the aesthetics industry.
